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our story

The Sugar


Sugar is recognized for its youthful brand image of sweet, sassy and sporty contemporary footwear and cosmetics.

Sugar cosmetics will excite you with beautiful bronzers, lip gloss that taste like sugar and bold color eye shadows and liners.

The sugar shoes collection features girly, contemporary footwear for those that love a little whimsy and love to show off their own, unique, individual style. Expect casual, fun styles in an array of vintage prints and materials each equipped with a touch of humor and spunk keeping the brand fresh and delightfully unpredictable.

Don't be fooled by the namesake, sugar is equally as feisty as she is sweet, made apparent by the well known logo, the wink girl, whose sassy attitude brings a fun familiarity to the girls who have grown up with her.


photo booth

  • Seventeen Feb 2014

  • Girls Life April 2014

  • nickels

  • WWWD NOV. 2013

  • POPSTAR JAN 2014

  • showdown denim

  • Instyle Feb 2014

  • shhhhhhhh

  • Girls Life Magazine 2014

  • luxurious

  • PopStar Mag Feb 2014

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  • showdown stripe

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    diamonds for dale

  • noah

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    fortune cookie

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    justine nautical

  • ladon

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    lifeguard on m street

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  • westyn

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    flipper in justine

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    shop sugar

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    dfd on balboa

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    peace, love & fringe

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    sugar cookies

  • zoey

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    vintage graphic boot

  • jase

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    lip glaze

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    sugar tights

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    sugar floaties

  • lunabell

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    lil morigami

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    popstar 9 13

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  • lush

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    lip habit

  • pacifico crochet

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    sugar socks

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    asian floral

  • jemma

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    smokin cat

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    graphic boot

  • florah macrame

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    mary jane

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    handles in seventeen

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    popstar 6 13

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    sugar boots in justine

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    troody in justine

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    foot wear news

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    wammo boot instyle sept 12

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contact us



Mary Boncutter


pr / marketing


Grace Rogers


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